Tell convincing stories

Wholegrain Leadership

My guest Kai-Jürgen Lietz has written a book about storytelling called “Storytellity”. He explains the power of telling stories. Although it goes back to the stone age, you can easily apply it to modern-day (business) contexts. We talk about different basic structures such as the “Hero’s Journey” and the “Man in the Hole”. Kai explains …

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How to get perspective

Wholegrain Leadership

In this solo episode, I explain what leaders should read and listen to to get insights and perspectives. Contrary to popular belief, leadership is less about talking and more about listening. I tell you what I read and consume and how you can get out of your bubble to get the crucial perspective that will …

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Become a Thought Leader

Wholegrain Leadership

Becoming a thought leader is an essential part of transitioning into senior leadership roles. It’s not enough to be an expert. You also have to be able to communicate your ideas to a broad audience. My guest Rhea Wessel, a journalist by training, is the founder of the Institute for Thought Leadership. She explains what …

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Business Model Generation

Wholegrain Leadership

How do you generate or refine a business model? In this episode, I introduce the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur. I describe the nine building blocks and dive into different business models: the long tail, multi-sided platforms, freemium models, and open business models. Finally, I explain the phases of …

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What is strategy?

Wholegrain Leadership

Defining and executing strategy is one of the most important tasks of a leader. In this episode, I explain what strategy is, what it isn’t, and how it differs from other concepts such as operational excellence. I discuss two principles you can apply when developing your strategy: the Blue Ocean strategy and mission-driven strategies. Furthermore, …

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Make your message stick

Wholegrain Leadership

As a leader, you will have a message that you want to communicate to your customers, your staff, the general public. Your message is important to you, so people should remember it. For that, it needs to be “sticky”. If you want to persuade people, you should follow six basic principles that I will explain …

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Negotiate like a professional

Wholegrain Leadership

We negotiate things big and small constantly, often without even noticing it. Despite this, many feel uneasy when facing an important negotiation. Often, we’re also not good at it. In this episode of the Wholegrain Leadership Podcast, I speak with Anja Henningsmeyer. She is an expert on communications and negotiation and works as a trainer …

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Giving and receiving feedback

Wholegrain Leadership

Giving and receiving feedback is one of the essential capabilities of a leader. In this episode, I will explain a straightforward set of rules to apply when giving and receiving feedback. If you are the person giving the feedback, always speak from your own perspective; be concrete; focus on things that can be changed; and …

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