Tell convincing stories

My guest Kai-Jürgen Lietz has written a book about storytelling called “Storytellity”. He explains the power of telling stories. Although it goes back to the stone age, you can easily apply it to modern-day (business) contexts.

We talk about different basic structures such as the “Hero’s Journey” and the “Man in the Hole”. Kai explains simple tricks to build up a repository of personal, authentic stories you can use in work or business contexts. He also reveals why it’s better to watch daily soaps rather than movies to become a good storyteller.