1 January 2020 - Dr. Matthias Catón

Wellbeing is on everybody’s mind. Who doesn’t want to be well, healthy and happy, after all? In this episode, I’m talking to a real expert in this field, Dr. Anat Itay-Sarig.

We discuss what well-being means, why it’s more than just the occasional yoga class or a latte macchiato in the morning, and why you as a leader should pay attention to the issue. We cover the spheres of public policy, where wellbeing has been discussed for quite some time now and is part of the official government policy of countries such as New Zealand. Still, we also talk a lot about what this means for businesses.

Finally, we connect the dots between wellbeing, which can be a fluffy concept at times, and the hard world of numbers and statistics. My guest Anat is a data scientist, after all.

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As a leader, you will have a message that you want to communicate to your customers, your staff, the general public. Your message is important to you, so people should remember it. For that, it needs to be “sticky”. If you want to persuade people, you should follow six basic principles that I will explain in this episode.

The principles come from a great book called Made to Stick: Why Some Ideas Survive, and Others Die by Chip and Dan Heath. The authors analyzed many ideas and tried to find the magic sauce that made some of them viral, whereas others were quickly forgotten. Interestingly enough, it does not depend on the merits of the idea. Instead, six factors make it likely that people will remember it.

A message should be

simple
unexpected
concrete
credible
emotional
told in stories

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Why is wellbeing important?

Make your message stick

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